BRANDING TOGETHER

DIVERSION

HURT
EVERYONE......

FIGHTING IT TOGETHER

FACTS.....

1. DIVERSION DRAINS AN ESTIMATED $63 BILLION FROM U.S. BUSINESS EVERY YEAR

STEP 1; PROTECT

2. P&G PARTNERS WITH STATE AND LOCAL GOVERNMENTS TO UNCOVER DIVERSION

STEP 2: DETECT

3. THE LEVEL OF DIVERSION ON SEBASTIAN HAS DROPPED BY 17.S% OVER LAST YEAR. DIVERSION OF NIOXIN HAS DROPPED BY 9%

STEP 3: DISRUPT

REAL PRODUCTS ARE ONLY SOLD IN SALONS

IF YOU BUY SALON PRODUCTS FROM A DRUGSTORE OR A WEBSITE, THEY MIGHT NOT BE REALIABLE! CHANCES ARE YOU MAY PAY MORE!

LOVE YOUR STYLIST? THIS MESSAGE IS FOR YOU.